Jeff Poole

Digital Marketing – 6 Campaigns to 6 Figures

About Speaker

Jeff, along with his wife Lori own indigosilver studio in Wilmington NC, offering boutique boudoir portraiture and wedding photography.  They also own and operate Photo Insight, their educational outreach for photographers. 

Jeff has over 15 years experience as a wedding photographer and one thing’s for certain… Things change.  If you don’t adapt to those changes, you’ll be left behind.  Due to the success Jeff and Lori have had in their own business with digital marketing, Jeff has taken on the role of Marketing Chair for Professional Photographers of North Carolina.

Jeff is the co-founder and CEO of Lead Savage, a web based software platform designed to help photographers capture, nurture, and convert leads into clients by managing communications throughout the entire lead-to-booking process.

What you'll learn

If you think having social media account and posting every few days will cut in 2022, think again.  Today, photographers are trusting platforms like Facebook, Instagram and Tiktok to help spread their message, and while these platforms “can” be great tools, they have to be used in the right ways.  Ask yourself this, if Facebook and Instagram shut down your account today, how would you market? If you don’t have a clear answer to that, your business will probably suffer.

In this class you’ll learn:

  • The importance of owning your audience
  • How to leverage the client list you already have to book more sessions.
  • How to build a marketing calendar to keep you booked year round
  • 6 campaigns to take you to 6 figures
  • How to automate your social presence so you have more time.
  • The importance of crafting the right offer
  • How using the right tools can make all the difference
  • How to use landing pages and lead magnets to collect leads
  • How to build a drip/nurture series that converts
  • How to build a newsletter to drive customers to your door.
  • Why driving traffic to your website is the pot of gold at the end of the rainbow
  • And more

If all of this sounds like Greek to you, don’t miss this class.  Join Jeff for this ALL DAY information packed class!