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Lori Poole

All Things 101 – Business, Pricing, Lighting, Posing, Sales and More

About Lori

Lori is co-owner of indigosilver studio located in Wilmington, NC.   As an educator, she’s been onstage at WPPI, Imaging USA, Shutterfest, and more.  She has had featured articles in Shutter Magazine and Professional Photographer Magazine, and has been featured on SLR Lounge. 

Lori is a PPA Master Photographer, Photographic Craftsman and PPNC Associate Fellow.  She is an expert in posing and lighting to evoke emotion and mood which leads to better sales and happier clients

What you'll learn

This is a must have course for anyone looking to take their business to the next level!  This is not just for boudoir photographers!

A successful business owner knows that it’s not “just” about creating great art, but, it’s also about learning the art of business.  In this information packed 4 day course, Lori will walk you through how to properly price your products and how to arrange them into a sales system to help reach the sales averages you aspire to attain.

Once you have the foundation in place, she’ll wall you through a typical shoot demonstrating proper lighting and posing along the way.  She’ll teach you how to shoot for the sale and why creating a solid body of images with the sale in mind, will make it easier for clients to spend money with you.

Once you have a solid body of images, she’ll show you a rock solid workflow for cutting your culling and editing time in half, and how to run a successful sales appointment inside of LR – a program that you already know and use.

At the end of this course you’ll be all set to start shooting for those high dollar sales you’ve been wanting.