Crystal Wadell

Build Your Authority With Content and SEO

About Speaker

Crystal Waddell is an entrepreneur and the president of Collage and Wood. She has a great sense of humor, loves to laugh, and can’t help but see the good in people.

She’s also a mom to Asher and wife to Jon. Crystal spent years as a teacher before transitioning into entrepreneurship with her product-based business, specializes in senior photo props and custom collage gifts for high school and college senior athletes.

In 2020, Crystal began using teaching skills to help others understand the technical details of their website. She’s on a mission to help 1000 entrepreneurs bring their content back home from social media and optimize it for their domain.

You can listen to Crystal every week on the SEO podcast she co-hosts: The Simple and Smart SEO Show. Available wherever you listen to podcasts, Youtube, and

What you'll learn

In this course, you’ll learn how to use content, search engine optimization (SEO) strategies, and artificial intelligence (AI) to build your online authority and drive traffic to your website.

You’ll start by learning how to create high-quality, valuable content that resonates with your target audience. We’ll cover best practices for keyword research, on-page optimization, and link building to help you improve your website’s search engine ranking and visibility.

Next, you’ll learn how to use AI to optimize your content and website for maximum impact. We’ll cover tools and techniques for analyzing and improving website performance, as well as ways to use AI to personalize the user experience.